Categories: branding / typeface
Identity and branding for a Seattle based bar and restaurant. Look and feel was based on the idea of Southern churches and a Victorian vibe. Golden rays emanating from the logo shows the light of inspiration inviting everyone to join the crowd. The logo also gives the bar a worn and inviting lived in feel. A vintage hymnal book found at a thrift store provided the inspiration for a custom font that was created for use on the menus. Please read my blog for more details about the creative process involving the Witness logo.
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