Categories: advertising / branding
Designed and implemented trifold brochure with insert to entice new members to TwinStar Credit Union. Older materials needed updating with a new look and fresh copy so a design was developed using existing branding guidelines but thinking outside of the financial institution box. Compelling diverse stock images were integrated into the design with careful selection of color to create human interest. As a credit union, TwinStar is about helping people since credit unions are member focused and not-for-profit whereas banks are stockholder oriented with an eye toward profits.