Pacific Northwest Ballet Ad

Categories: advertising / illustration

Designed and illustrated a full page ad in collaboration with The Seattle Times’ advertising team for the Pacific NW Ballet’s The Nutcracker, which won the Marketing NW’s Big M Award for best print ad in 2016. The Seattle Times brought it back in 2017 due to popular demand and readers could color and build their own Nutcracker doll from a template, with an original illustration created for this purpose. A marketing campaign was built online to market The Nutcracker using social media via a tagboard and a contest for best doll.

Download and build your own Nutcracker doll here.