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The Seattle Times were looking for ways to draw in a demographic that do not carry a brand loyalty with regards to news, and aggregate their news sources via various resources – Millennials. Collected data shows that Millennials use their phones as a primary tool for reading the news and checking their emails, so one approach was to overhaul The Seattle Times emails to be more responsive. Bootstrap templates were used to save time, redesigned, and adjusted to work across various email clients (tested in Litmus). Updated email standards were also created for the other designers in the advertising department.
A loyalty based email for subscribers, called e-Vantage, was also updated and redesigned. Please view the email here.